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Most brands make content.

We’re building a brand people trust.

We’re a science-first cookware brand built for modern Indian kitchens.

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We’re a young, venture-backed D2C brand building safe cookware for real Indian cooking — high heat, acidic foods and everyday use.

Our products are grounded in material science, rigorous testing and transparency. Every batch is independently lab-tested, and every pan comes with a scannable Health Report.

We’re looking for someone who can turn that science, product truth and brand ambition into content people actually want to engage with.

✦ WHAT YOU’LL DO

• Own the content strategy across social, campaigns, product launches, creators, website, email and performance creatives.
• Think in campaigns and ideas, not just individual posts — from insight and concept to execution.
• Make complex science and product benefits simple, interesting and credible.
• Lead creative production across shoots, creators, designers, editors and external partners.
• Build creator collaborations that feel authentic to the brand.
• Work closely with founders and cross-functional teams to maintain a consistent creative and brand voice.
• Track what is working, learn from performance and continuously raise the creative bar.

✦ WHAT WE’RE LOOKING FOR

• Strong creative thinking with the ability to take an idea from concept to execution.
• Excellent understanding of social-first content, campaigns and storytelling.
• Comfortable working across brand and performance-led content.
• Strong communication, project management and stakeholder management skills.
• High attention to detail and an instinct for what makes content genuinely good.