If you can turn a few words into a reason to stop scrolling — we should talk. ✍️

Imagine helping build the voice of an AI-powered MarTech product that is changing how Indian businesses create and market content.

From reels and product photoshoots to social posts and ads, the product helps businesses create marketing content directly from their phones — in the language their customers actually speak.

We’re looking for a Copywriter who doesn’t just write words, but thinks about the idea behind them — what makes someone stop, what makes them care, and ultimately, what makes them take action.

✦ WHAT YOU’LL DO

• Get inside the mind of our ICP — understand their awareness, motivations, pain points, aspirations, and buying triggers.
• Turn customer insights into hooks, headlines, scripts, CTAs, and concepts that people can’t easily scroll past.
• Develop creative concepts from the ground up — thinking about the big idea, the copy, the visual hook, and how everything works together.
• Write performance-driven copy for ads, social content, product communication, and other marketing touchpoints.
• Work closely with Creative Strategy and Media Buying teams to understand what is working, identify why it is working, and make the next idea even better.
• Take successful ideas and find new ways to adapt, test, and scale them across formats and audiences.
• Use AI to adapt scripts and concepts into Hindi and regional languages while keeping the communication natural, relatable, and culturally relevant.
• Take ownership of an idea from a blank page to a finished, live creative.

✦ WHAT WE’RE LOOKING FOR

• 2–7 years of experience in copywriting, advertising, content, or a related field.
• Someone who can turn a customer insight into a simple idea that immediately makes sense.
• Strong command of language, storytelling, hooks, headlines, and CTAs.
• A sharp understanding of why certain words make people stop, feel, remember, click, or buy.