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if you can turn a simple thought into a line people remember — we should talk.

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This is an early-stage pet nutrition startup building preservative-free cat food for Indian pet parents. Backed by Titan Capital and featured on Shark Tank India Season 5, the brand is building a fresh, relatable voice — and we’re looking for someone who can help shape it.

✦ WHAT YOU’LL DO

• Write social-first copy for Reels, posts, campaigns, ads and brand communication.
• Develop hooks, captions, taglines and creative concepts that make people stop and engage.
• Turn product features and nutrition topics into simple, relatable stories.
• Work closely with the social and creative teams to bring ideas from brief to execution.
• Adapt copy across formats while keeping the brand voice consistent.

✦ WHAT WE’RE LOOKING FOR

• 1–2 years of experience in copywriting, creative writing, content or a related role.
• Strong understanding of social media and digital-first communication.
• Sharp writing skills with a strong sense of tone, humour and storytelling.
• Ability to write short, punchy copy without losing the idea.
• A portfolio that shows range across social, campaigns or digital content.

✦ WHO YOU ARE

• You notice good copy everywhere — from ads to Instagram captions.
• You naturally think in hooks, ideas and interesting ways to say ordinary things.