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If you spend your time noticing why one reel gets 2M views and another gets 2K — we should talk. 👀

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Imagine working with an AI-powered MarTech product that is changing how Indian businesses create and market content.

From reels and product photoshoots to social posts and ads, the product helps businesses create marketing content directly from their phones — in the language their customers actually speak.

We’re looking for a Creative Strategist to own the thinking behind performance marketing — finding the ideas, insights, hooks, and creative directions that make people stop, watch, and act.

✦ WHAT YOU’LL DO

• Hunt for winning hooks, formats, trends, and content patterns by studying what’s working across organic and paid content.
• Turn consumer and content insights into fresh creative ideas that keep campaigns interesting and prevent creative fatigue.
• Figure out what to say, who to say it to, and why — tailoring creative ideas across different customer personas.
• Develop creative concepts that connect the audience’s problem with the product in a simple, relatable, and compelling way.
• Work closely with the Media Buying team to understand performance, scale what works, and rethink what doesn’t.
• Collaborate with copywriters and creatives to shape concepts, hooks, scripts, and overall creative direction.
• Turn observations about consumers, competitors, and internet culture into ideas that can actually be tested and measured.
• Move quickly from insight → idea → creative → test → learn.

✦ WHAT WE’RE LOOKING FOR

• 2–7 years of experience in creative strategy, performance marketing, advertising, content, or a related field.
• Strong understanding of what makes people stop scrolling, watch, engage, and eventually convert.
• A sharp sense of content, trends, hooks, storytelling, and creative formats.
• Ability to connect creative thinking with consumer behaviour and business outcomes.