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if you find yourself analysing why one Reel gets 2M views and another gets 2K — we should talk. 🐾

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This is an early-stage pet nutrition startup building a new generation of preservative-free cat food for Indian pet parents.

Backed by Titan Capital and featured on Shark Tank India Season 5, the brand is growing fast — and social media is a big part of how it builds trust, community, and a recognisable voice.

We’re looking for a Social Media Executive who can help shape that voice — someone who understands cats, culture, content and what makes people stop scrolling.

✦ WHAT YOU’LL DO

• Own the brand’s day-to-day social media presence across Instagram and relevant platforms.
• Build and execute content calendars across Reels, posts, Stories and other formats.
• Turn ideas around cats, pet parenting, nutrition and products into engaging social-first content.
• Write captions, hooks, CTAs and other short-form copy that sounds native to the platform.
• Spot relevant trends, creators, formats and conversations — and turn them into content opportunities.
• Work with designers, creators and internal teams to take ideas from concept to execution.
• Coordinate content shoots and support production when needed.
• Manage comments, DMs and community conversations with a clear understanding of the brand voice.
• Explore collaborations with pet creators, influencers and relevant communities.
• Track what’s working and use insights to make the next piece of content better.

✦ WHAT WE’RE LOOKING FOR

• 1–3 years of experience in social media, content, digital marketing or a related role.
• Experience with B2C, D2C, consumer, lifestyle, food or pet brands is a plus.