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Good design doesn’t just make a brand look better.

It makes people trust it.

We’re a science-first cookware brand built for modern Indian kitchens.

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We’re a young, venture-backed D2C brand building safe cookware for real Indian cooking — grounded in material science, rigorous testing and transparency.

We’re looking for a visual designer who can translate that credibility into a distinctive visual language across packaging, website, campaigns, ads and every other touchpoint.

Design here isn’t decorative. It drives trust, clarity and conversion.

✦ WHAT YOU’LL DO

• Evolve and maintain the brand’s visual language across digital and offline touchpoints.
• Design packaging systems with strong typography, hierarchy and an intentional unboxing experience.
• Create performance creatives for Meta and other channels, including testing different creative directions.
• Design website pages, modules and visual assets while working closely with developers.
• Create campaign identities, event creatives, retail touchpoints and print collateral.
• Work closely with the wider team to ensure every visual feels consistent, premium and purposeful.

✦ WHAT WE’RE LOOKING FOR

• Strong command of Adobe Illustrator, Photoshop and InDesign.
• Strong understanding of typography, composition, layouts and visual hierarchy.
• Experience working across both digital and print.
• Ability to create work that balances brand expression with performance.
• Understanding of how creative changes across brand campaigns and performance advertising.
• Basic understanding of performance metrics such as CTR, CVR and A/B testing.